Packaging Adds Value to Your Product
The discipline of package design focuses on producing a container that will get noticed. By skillfully teaming colorful graphics, a unique shape, or any other eye-arresting method, the package designer is a key player in any company’s marketing effort. No matter how beneficial the product inside the container may be, unless a consumer decides to pick it up, that product will never get tested.
The skills required for package design go beyond a good sense of design. To do a proper job, a package designer needs to combine the knowledge of a structural engineer with the esthetic sense of a graphic designer.
The larger percentage of products that are being packaged and put out there for the first time don’t succeed. A large percentage make a splash and fade away. Anyone who has been in the industry a while knows that the package can either sink the product, or make it fly.
