Branding | Environments
Button Czar launched its clothing line of trench coats & apparel internationally in 2014. Clyint was hired to design an apparel brand identity and clothing tags for a number of products.
Our approach was to keep it minimal in form, but convey the new brand as if its been around for some time. We utilized a classic typeface and designed a icon resembling a button crown. Once the abstract crown was approved, we created a pattern from the crowns shape, adding a modern twist to a classic identity.