Branding | Image Campaign | Web Design | Environments
When Marriott Chicago Naperville opened in 2012, ownership intended for the consumer facing marketing & advertising design to match their interior design, which was themed off the TV show Mad Men, a retro design with modern finishings. Clyint designed the hotel’s business & operational systems as well as an image campaign to be carried through in all their print & digital marketing.
“Travel in Our Circle” was the creative direction, we took that tagline & matched graphical forms that depict vintage album art. The image campaign highlighted the target audiences of corporate meetings, weddings, leisure transient and groups. By creating this four-tiered campaign, it allowed the hotel to utilize the design & copywriting for all grand opening marketing ventures.
